• rolls royce

    The Parallels Between Customer Experience and a Rolls Royce

    Has your company designed your customer experience in a similar fashion to how you mapped out this year’s marketing efforts? In 2013, BC Business, a leading business publication in Vancouver, published a study that my team and I had produced.The study revealed that 87% of executives believed that their company was… Read More»

  • millennial-women

    3 Truthful Behaviours of Millennial Consumers

    Do you have a marketing plan for your business? I’d guess yes.Has your company formally strategized and developed a way to attract the millennial consumer? I’d guess no.Many companies like Shyp, Postmates, and Grub Hub have already planned how they are going to attract millennials. They didn’t simply email statistics… Read More»

  • carousel

    User Experience, Instagram, and the Looming Success of Carousel Ads

    Would you buy products or services through Instagram? Before you say “no,” consider the following.Last week, Instagram announced their new ad platform.Think of how far advertising has come and how it used to negatively impact the customer.When I was 10 years old, I had a paper route. The worst part of being a… Read More»


  • “Michel truly understands the importance of having a strong customer experience strategy to grow a business. His passion for customers is second to none.”

    Brian Scudamore (Founder, CEO – 1-800-GOT-JUNK?)

  • “Any company in any industry would be more than fortunate to include Michel as part of their customer service strategy”

    Patrick Louis (Director, Business Solutions – lululemon)

  • “Michel has helped me take my multi-franchise business to the next level. Without question, he can and will do the same to yours.”

    Brandon Farmer (Franchise Owners – Tim Hortons)