• millennial-women

    3 Truthful Behaviours of Millennial Consumers

    Do you have a marketing plan for your business? I’d guess yes.Has your company formally strategized and developed a way to attract the millennial consumer? I’d guess no.Many companies like Shyp, Postmates, and Grub Hub have already planned how they are going to attract millennials. They didn’t simply email statistics… Read More»

  • carousel

    User Experience, Instagram, and the Looming Success of Carousel Ads

    Would you buy products or services through Instagram? Before you say “no,” consider the following.Last week, Instagram announced their new ad platform.Think of how far advertising has come and how it used to negatively impact the customer.When I was 10 years old, I had a paper route. The worst part of being a… Read More»

  • warby

    Warby Parker and the Power of Genuine Micro Customer Experiences

    Is your company genuinely customer-centric or is it a marketing ploy?If your answer is the latter, it can be difficult to admit, but the reality is that most companies claim to be customer-focused when they’re not.Warby Parker is the former.Warby Parker, whose company name is derived by combining two character names… Read More»

  • Jonathan Toews

    4 Ways Athletes Can Transition From the Arena to the Business World

    Like me, do you find parallels in business and sports?Growing up I played hockey, soccer, basketball, volleyball, and baseball. Today, I still play weekly pick-up games with my friends to break a sweat and disconnect from work. Playing sports my entire life, I have found many similarities in business and sport.… Read More»


  • “Michel truly understands the importance of having a strong customer experience strategy to grow a business. His passion for customers is second to none.”

    Brian Scudamore (Founder, CEO – 1-800-GOT-JUNK?)

  • “Any company in any industry would be more than fortunate to include Michel as part of their customer service strategy”

    Patrick Louis (Director, Business Solutions – lululemon)

  • “Michel has helped me take my multi-franchise business to the next level. Without question, he can and will do the same to yours.”

    Brandon Farmer (Franchise Owners – Tim Hortons)